The Business of International Travel

At firstPRO, people are our business. So traveling abroad, whether for business or for pleasure, creates opportunities for our company.

It is crucial to understand the “appropriate” way to conduct business in a foreign country involves both linguistic and cultural concerns. Ironically, the question of language is less of a concern, as English is the universal business language. Therefore, the body language and cultural idiosyncrasies become more relevant. Clear communication requires that business people to remember these differences, though often subtle, are always important. Remember that hand gestures and slang do not have universal meanings. The “okay” sign and “thumbs up” sign are considered extremely rude in many countries. Stay away from making jokes as they will not be interpreted in the same way. When offered food at a meal, eat it without asking what it is (or at least take a few bites). Also, send a follow-up gift purchased at home, or bring something with you, like a coffee table book specific to your region.

It is always a good idea to learn a few basic words like “please” and “thank-you” as a sign of respect. Punctuality is always respected, but be prepared to wait for your host or meeting.

As Americans, we are frequently perceived as impatient or hurried. Therefore, slow down and don’t be in a rush to accomplish your own agenda. Many times, the actual business discussion comes long after a relationship has been developed, and speeding up the process can jeopardize a successful business outcome. In the end, your best chance of success is to conduct your business on their terms, as you are a visitor in their country. If you remember this, the art of international travel will soon be an important part of your business repertoire.